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Why Studio Playground asked a kidswear brand to design its team uniform
The European publisher teamed up with Oxox Club on a limited-edition workwear set that swaps conformity for freedom. If you've been invited to a big industry event, you'll recognise the stress of...
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Derek&Eric's olive oil identity swaps Tuscan cliches for attitude and colour
Drzzl, a new olive oil brand, is brought to life with zingy colours and a wiggly wordmark. One of the biggest dilemmas in branding is finding a balance between giving people the reassurance they expect...
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This packaging for ready-made dinners can teach you to cook better
Center's identity for Riff, chef Daniel Humm's new meal kits, turns the dinner box into a cookery lesson. Ready-to-cook dinners are often seen as the bottom rung of dining. Sure, they're...
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Louise French quit London, cycled the Andes, and came home an illustrator who...
The Manchester-based artist talks to Creative Boom about a wrong turn in Colombia that cured her self-doubt, how she ended up drawing live on stage for 200 people, and the children's book she refuses...
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Listen to Jordic: The unlikely heart warning men need to hear
A new campaign by Havas Lynx UK uses humour, music, and an unlikely Viking character to encourage blokes to recognise erectile dysfunction as a potential early warning sign of cardiovascular disease....
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Why a laundry brand made four T-shirts you're not supposed to wash
Ecover and Uncommon have been making tees from "lucky charms", and there's a lesson here for anyone selling behaviour change. Are you familiar with the concept of a 'lucky' item of clothing? The idea...
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Faith In Nature turns a '90s rave anthem into 'Bees R Good' for its...
After over five decades of doing things the hard way, the independent personal care brand is making its television debut with a homemade bee and a tune that takes us back. I wasn't old enough to enjoy...
View ArticleI helped shape McLaren's brand. Here's what worries me about the refresh
The reaction to McLaren's new identity has been loud and largely negative. Having spent two years as its head of brand, I don't think the objections are really about a logo. In 1970 the Rolling Stones...
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Matthew Maldonado on why LAIKA made everything by hand for new film Wildwood
The stop-motion studio behind Coraline, The Boxtrolls and Kubo and the Two Strings is bringing its puppets and sets to London. Its art director explains how and why they were made. Remember when the...
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Joseph Clark on why he's keeping AI out of Oh Studio, and the protest film...
The animation director behind this summer's viral We Are Better Than This film says AI has nothing to offer his work. And he's built a remote studio to prove his point. If anyone can make anything with...
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Heart of Glass: why Venice is once more the centre of the glassmaking world
The Floating City celebrates the unique creative world of glass – be it forged, blown, molten, opaque, clear, crystal, heavy or light, worn, hung, mounted, displayed, shimmering, illuminated, or merely...
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Beauty brands were writing slop before AI: here's how Uncommon won a D&AD...
Nils Leonard explains how painstaking craft turned a collection of annoying buzzwords into a parody of the periodic table, a campaign that's now won design and advertising's biggest award. It's...
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Bentley and FutureBrand rethink the car showroom as a place you'd actually...
Unveiled at London's Jack Barclay this week, the new global concept swaps the traditional forecourt hard sell for lounges, a materials atelier and a "cinematic handover room". We find out more. When I...
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Jessica Hische turns her hand-made lettering into emotional first aid for kids
The well-known lettering artist, illustrator and designer proves that typography matters for kids too. I've been a huge fan of Jessica Hische since she first came to prominence in 2009. Back then, I...
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MOKSi gives GiftTrees the confidence to be both good and profitable
The Liverpool studio has given the Manchester tree-planting company a brand that finally says what it is: a business doing good, and damn proud of it. You know that optional contribution you get when...
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Design Bridge and Partners turns Leone's Turin sweet factory into a Willy...
The 170-year-old Italian confectioner has opened a new visitor experience around its live production line, and the joy is how little of it is on a screen. You know the song. Only this isn't pure...
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Illustrator Rosa Snijders finds the softness in grief, debt and all of life's...
The Amsterdam-born, Milan-based artist graduated into the pandemic, yet built an editorial career by sending emails. She tells us how she turns difficult themes into an image in five hours flat, and...
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McLaren evolves its identity with a wordmark inspired by Bruce McLaren's...
The racing marque's new look pays homage to a service station in Auckland, but keeps the Speedmark, the Papaya and the Speedy Kiwi. It's good to remember where we came from. It grounds us when life...
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No bag? No problem: Aldi unveils a new jacket that transforms into a shopping...
The transformable jacket comes as new research uncovers the UK's bizarre bag-for-life habits. It also makes a clever little marketing campaign for the budget supermarket chain. Aldi's middle aisle is...
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Wu Xinlin's editorial illustrations show solitude in a whole new light
The Chinese illustrator's personal series highlights how being alone is never as simple as it looks. Humans are social animals, and so in our cultural imagination, we tend to bracket solitude with...
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