Cambridge-based integrated agency Mobas has strengthened its digital account management team with Jon Wilson appointment.

Mobas has created a brand new role – senior digital account director – to meet the growing demand of its regional, national and global digital clients, including Greene King and Countryside. The highly experienced Jon Wilson has been appointed to the position.

Jon has more than a decade of digital marketing experience for top brands such as Wells & Young’s Brewing Company, EADS Astrium, Bottle Green and JW Ostendorf. Jon will oversee the agency’s digital account managers and is expected to broaden and expand the digital portfolio of Mobas, which is ranked within the Top 100 design agencies, Top 100 Advertising agencies in the UK and the number one agency in the East of England.

Mobas digital director Peter Chaloner said: “With the department continually adding regional, national and global clients to its roster, we felt it vital to add a highly experienced director to the team to oversee and manage our digital accounts. Jon is an excellent addition and we look forward to working in partnership with our clients to deliver communication projects that meet both the strategic and tactical needs of their businesses.”

Jon added: “I’m really pleased to be part of a talented team that has the experience and the drive to deliver integrated campaigns for a fantastic portfolio of clients. The opportunity to leverage such a wealth of knowledge and make a real difference to clients’ campaigns is a very exciting prospect.”

The Business Growth Hub is to host a major free public event to introduce mentors and mentees to the concept of business mentoring, as part of their campaign to recruit 400 more mentors to support growing businesses across the North West.

Meet the Mentor will take place on 19th March at Addleshaw Goddard (100 Barbirolli Square, Manchester M2 3AB) from 4.30–7.30pm with guest speakers including CEO and Managing Director of Goody Good Stuff Melissa Burton, Tech-Hub Manchester co-founder Ben Hookway and Melanie James of Melanie James Bridal Boutique.

Melissa Burton was born in New York and has been self-employed since the age of 23, successfully launching the British Goody Good Stuff Sweets brand of vegetarian natural gummy sweets in 2010. The brand is now sold in over 15,000 stores and available in 27 export markets around the world. Melissa has won numerous business awards and has also become well known as the face of the Goody Good Stuff brand in the media, with over 200 TV, radio, newspaper and magazine appearances under her belt.

Talking about why she has become a Business Growth Hub mentor Melissa said: “I had no help when I started out and was developing my businesses so I want to make sure that other people don’t have to tread that long and often lonely path alone. Mentoring and being able to help budding entrepreneurs and aspiring business owners by sharing my experiences, failures and successes gives me a huge sense of satisfaction and is something I’m hugely proud to do.”

Ben Hookway is co-founder and advisor to TechHub Manchester, a technology startup co-working space which helps startups get better faster through mentoring, the right introductions and peer support.

Melanie James is owner of the Melanie James Bridal Boutique and has been working with Hub mentor Naomi Timperley for the past year. Former lawyer Melanie set up her South Manchester based business in February 2012, offering bespoke wedding dresses and red carpet outfits.

The speaker sessions will be followed by networking and the chance for businesses to sign up as a mentor of mentee.

To book a free place book online or call 0161 359 3050 or email 
info@businessgrowthhub.com.

The legacy of artist Barbara Hepworth is celebrated this spring at The Hepworth Wakefield with contemporary exhibitions by Alice Channer, Jessica Jackson Hutchins and Linder, new collection displays, creative family workshops and special events.

On 27 March, the gallery stages a UK fashion first, as internationally renowned fashion designer Peter Jensen presents the British debut of his SS/13 womenswear collection within the galleries of The Hepworth Wakefield.

Jensen’s ‘muses’ have ranged eclectically from Sissy Spacek and New York artist Cindy Sherman, to Helena Rubinstein and disgraced Olympic ice-skater Tonya Harding. As Jensen explains: “I’ve always worked with a muse… I like to look at these women and to try to live within their world for six months, sometimes I wish it could be a longer process, it can’t be because there are set lines and limitations within this world of ours called fashion.”

So what drew Peter to the work of Barbara Hepworth? “I was really interested in looking at her work. That was the interesting part of her, more so than looking at her as a person. We look very much at the organic, feminine shapes of her work. It was very much to do with the holes, of course, in her sculptures. I felt like that was what I wanted to translate into the collection.” He adds: “Being able to present the collection that pays tribute to Barbara Hepworth among her works in the galleries of The Hepworth, is a really special opportunity.”

Taking inspiration from Barbara Hepworth’s sculptural forms, abstract drawings and even the clothes she wore to carve in, Jensen reconfigures an artist’s smock in white georgette, while an overall becomes a button-down dress in pink silk. Utilitarian cardigans and jackets stretch over the head like the artist’s signature head-scarves and Hepworth’s abstract drawings inspire collaged column dresses. High-contrast ovoid forms become scoop-necks for knits, while prints include a scenic view of Hepworth’s cherished garden in St Ives. Hats, in collaboration with Bernstock Speirs, are strikingly sculptural with a hole in the brim, echoing Hepworth’s most iconic sculptural forms. While footwear, including lace-ups with a hole cut in the front, dipped in glitter, exude the quirky Jensen approach.

Simon Wallis, Director, The Hepworth Wakefield said: “This is a unique opportunity to see Peter Jensen’s work within the context of the art that has inspired it. I look forward to seeing how his ambitious new collection brings a different creative discipline into the context of the gallery among Hepworth’s work. Art and fashion have long inspired one another and it’s exciting to see Hepworth’s continuing influence with a major designer.”

Catwalk models will present Peter Jensen’s SS/13 collection in the unique environment of the galleries at The Hepworth Wakefield on Wednesday 27 March and Peter will discuss his collection during a special talk. This event is part of the Wakefield Art Walk 5-9pm. Booking is essential for the Peter Jensen talk: 01924 247360 / hello@hepworthwakefield.org

For further details about The Hepworth Wakefield visit www.hepworthwakefield.org.

Creative agency ais London has made two promotions within its digital and social divisions to further develop its digital offering. The promotions come after a recent raft of appointments across the agency’s creative, strategic and client services teams.

Justin Kiszegi has been promoted from Senior Digital Designer to Head of Design where he will be responsible for the digital design output at the agency. Reporting into Richard Coggin, Creative Director, Kiszegi will oversee clients including Vodafone, ŠKODA, Sony PlayStation, and Betfair.

Since joining the agency in November 2010, Kiszegi has played an integral role in a number of successful projects, including the Sony Music ‘Save the 1Day’ campaign for One Direction in 2011. He was responsible for the design and build of the site which involved story-telling across multiple sites. The campaign almost doubled traffic to One Direction’s website.

Before ais London, Kiszegi worked as Digital Design Lead at Metia, and Head of Creative for Spring Digital, as well as contracted freelance roles for BSkyB and Wilson Fletcher.

With over a decade of digital design experience, Kiszegi has led projects for a number of high profile brands including Microsoft, The Body Shop, CBBC, Financial Times, News Corp, Canon and the COI.

ais London has also promoted Joe Hopper, from Community Manager to Community Strategist, where he will be responsible for creative strategy and overseeing of the ais Social community management offering. Hopper will be reporting into Neil Kleiner, Head of ais Social.

Hopper was instrumental in taking the ŠKODA UK Facebook community to over 100,000 fans in seven months and building a community with sector-leading engagement levels. Prior to ais London, Hopper worked as a Social Media Account Manager at ISM Search and Social, where he worked across a number of accounts including smart car UK, Mercedes-Benz and Allianz UK.

Geoff Gower, Managing Partner, Creative, at ais London said: “Justin and Joe have been tirelessly and brilliantly moving our digital and social design output up a level over the last couple of years. I’m really pleased we’ve been able to recognise their achievements with these promotions.”

The world and its mother has an Instagram account these day, and amid the countless 'selfies' and shots of food, you find the odd gem.

Fernando Garcia is proof that you don't need an expensive camera to take beautiful and fascinating photos. His project, The Edge Collection, was born of his obsession of the edges of buildings, and you can find more on his Tumblr.

Samuel TEFCON is an illustrator and fine artist living and working in the city of Baltimore, MD. Since graduating from NYC's School of Visual Arts, he's spent every waking moment staving off sleep and exhaustion to pursue both his commercial illustration and fine art career. Find out more here: www.teftodef.com.

The Secret Garden Party has announced its initial music line-up for 2013 with many many more still to be announced. Expect Soulwax, Django Django, Bastille and The Strypes to grace the stages of this eclectic, popular festival near Huntingdon in Cambridgeshire.

Head Gardener and programmer Fred Fellowes said: "Every couple of years it seems that music bubbles up an endless host of new wonders in a relatively short space of time. In such a moment as this, we feel incredibly honoured to be hosting so many of these incredible new bands at the Garden Party. When added to the amazing new site works I really just can’t wait for this year’s SGP."

Famed for their immersive live shows and pioneering use of multimedia Belgian brothers David and Stephen Dewaele aka Soulwax are confirmed as headliners for this year’s Garden Party. In the decade since they released the ground-breaking compilation ‘As Heard on Radio Soulwax Pt. 2’ (under their 2ManyDJ’s moniker) they've established themselves as one of the world’s top electronic acts.

London (via Edinburgh) quartet Django Django enjoyed an incredible 2012 last year, culminating in a Barclaycard Mercury Prize nomination for their eponymous debut album as well as picking up the hallowed ‘Best New Act’ gong at the Q Awards in October.

Having sold out two UK tours already it’s hard to believe that Bastille are yet to release an album. Their debut long-player ‘Bad Blood’ drops on March 4th and is one of the most eagerly anticipated releases of the year.

Hailing from Cavan in Ireland The Strypes are a group of 16-17yr-olds with a penchant for all things rhythm and blues. Having recently signed to Mercury Records and Elton John’s Management company they can count Noel Gallagher, Paul Weller and Carl Barat amongst their rapidly growing legion of fans. The NME have named them as one of their most hotly tipped bands.

For 2013 the Garden’s beloved Artful Badgers have been given their very own new landscaped Amphitheatre to frolic in. This will be a dedicated space for feral theatre and games throughout the day and at night will be transformed into a space full of wild gatherings, ceremonies and ferocious celebrations. There will be new aerial walkways throughout these enchanted woodlands so that Gardeners can take a leisurely stroll amongst the towering trees - and spy on fellow Gardeners below.

This year’s theme, ‘Superstition’ brings the Black Cat Bar, which will be offering up the very finest of cabaret & cocktails, into the seductive spotlight.

The Garden’s legendary Pagoda Stage will see further improvements for 2013. Along with a crème de la crème line-up of surprise guest DJs, this will include the new nearby Yacht Club Bar on the lakeside where Gardeners can sip on a sea breeze or take a boat out for a row. For those who have not yet witnessed the Pagoda’s infamous allure, expect to be completely hypnotised by its magic this summer.

A major mover and shaker location in the Garden is the Temple of Boom, curated by Eddy Temple Morris, which will be returning back to its original home, south of the lake. Look out for the full outstanding line-up announcement coming soon for this stage.

The Feast of Fools has been given a new nest within a whole dedicated realm of interactive theatre, crazy games and workshops. The Woodburner is coming back with a new friend in the form of a beautiful alfresco gypsy caravan stage. And … 2013 sees the return of the much-loved Village Hall to the Garden… the villagers will be playing host to our new gravel beach lagoon, providing you with a place for high diving, paddling and lino lounging.

Supernatural forces will take hold of the brilliant Dance Off Stage as we watch it shimmer, shake and expand into a beautiful, fully-power outdoor participatory venue for 2013. More Gardeners than ever before will be able to bust out their best moves and watch the greatest of party battles unfold.

Casting a spell over the whole Garden will be Secret Arts’ incredible Lake Stage. Dance into the witching hours with some of the best DJs from across the land and row out to the middle of the lake to watch the sunrise together.

Last but not least, the Garden’s favourite stages include the spellbinding Where the Wild Things Are, a mysterious, twisted area entangled in the finest new music; The Living Room – home to special one-off, intimate acoustic sets from some of the best singer/songwriters in the land; the Rumba Rum Bar, back by popular demand to bring you lashings of Ska, Latino and Reggae, all washed down with barrels of, yes, you guessed it, Rum. And the scandalous Crossroads, which showcases the very best rhythm and blues, soul and Americana on offer today, will once again be unleashing its voodoo magic on Gardeners this summer.

The campsites in the Garden will not be left untouched either, with plans for extra walkways and better access making the campsites even safer for everyone. Boutique Campers can expect a few new surprises too, ensuring that we offer Gardeners the best boutique camping experience this summer.

The reviving Sanctuary area will itself be reimagined and revived this year. As well as offering a whole host of therapies and massage, Gardeners will be able to immerse themselves into a beautiful world of chill out vibes, rhythms and sunset sessions.

Sound good? Book tickets online today.

Image Credit: Photography by Danny North

Jason Megson, formerly head of experiential at OgilvyAction has launched a new agency with ex RPM Creative Head Aiden Howes. The agency will see Megson installed as Managing Partner with Howes taking on the Creative Partner role.

Howes has held senior creative positions at Publicis, BEcause Brand Experience, RPM and latterly at OgilvyAction where he was Head of Experiential Creative working closely with Megson. With over 25 years of industry experience, the two have previously worked with a diverse range of brands from Motorola to Smirnoff to Barclaycard.

Megson commented: "There has never been a better time to start a brand experience agency. Client appetite for experiences that thrive in today’s connected world has grown exponentially which is intrinsically linked to the increasing focus on earned media. This has created the perfect conditions for a nimble agency that offers senior level creative and strategic resource underpinned by industry leading delivery experts.”

Howes said: “Our focus is on engaging real people in narratives which humanise brands. The challenge for us is turning that engagement into consumer action. The key to success is brave, relevant and compelling creative content which can live in the real world and crucially thrive online."

We Few is already working with a number of entrepreneurial drinks and food service brands.

The historic Tower Works development in Leeds is now 80% let, less than a year after reopening as contemporary office space, having attracted a cluster of burgeoning creative and digital companies keen to locate close to the established new media and technology community to the south of the city centre.

The development, which officially opened in July 2012, is now home to 17 start-up and SME companies which have moved in to a range of spaces designed specifically for growing businesses from 1 to 20 people. The new lettings have all signed to flexible letting terms, a key component in attracting fast-growth businesses in the current climate.

New tenants include BAFTA-nominated computer game software developer and publisher, Double Eleven, which was founded by Lee Hutchinson and Matt Shepcar in 2010. The digital duo chose Tower Works as the location for the company’s second office, following the continued expansion of its award-winning team which has a flagship base in Middleborough.

The directors previously worked as lead engineers at infamous games development company, Rockstar Leeds, part of the international Rockstar Games enterprise, and were attracted to the thriving digital scene in Leeds for their second office, and the opportunity to locate in the established creative corner of the city. Double Eleven’s 45-strong team, which includes 7 members of staff at the new Leeds office, works exclusively for Sony Computer Entertainment Europe.

Tower Works is also now home to digital design agency ‘Kaeto’, which launched in January 2012, and specialises in e-commerce websites, working on a number of high-profile clients including creating a new fashion website for London-based, high end fashion retailer, Browns Fashion. ‘Sum’, a consultancy company which offers project delivery, cost management and dispute resolution services to clients across a variety of sectors including arts, culture and heritage, luxury fashion, education, and sports and leisure, relocated their 13-strong team to the development and ‘Sodium’, a film-making and photography company run by Rob Booker and Phil Barber, are due to move into their new office space next month.

Several independent entrepreneurs have also recently taken up space at the development including Ben Donnelly, who single-handedly runs the Leeds satellite office of ‘Betgenius’, a London-based provider of sophisticated data-driven software for the global sports betting and lottery sectors, which has 50 employees across the UK and Estonia, and ‘Made by Tall’, an online marketing company run by Guy Utley, who has more than 15 year’s experience in the industry. Other new tenants include ‘Octari’, an IT services company, ‘Brilliant Social Media’, a social media consultancy and graphic design company, ‘The Archipelago’.

The new lettings were facilitated by Creative Space Management (CSM) which is the managing and letting agent for Tower Works on behalf of the Homes and Communities Agency (HCA), extending its role at the Round Foundry Media Centre. CSM is also managing and letting agent for the neighbouring Round Foundry and Marshall’s Mill developments on behalf of the Aviva Igloo Regeneration Fund.

Comments Paul Taylor, from CSM: “This cluster of new lettings and the success of the scheme in just seven months is testament to the fact that the proposition we’ve created here is working. The flexible leases we offer are ideal for start-up companies and SMEs, operating in changeable market conditions.

"The original, heritage architecture combined with modern, hi-tech facilities, have proved a winning combination, and this is boosted by its convenient location within Holbeck Urban Village which, once again, is a thriving creative community and the heart of a movement which is spreading across the city. The aspirations for a new digital hub, outlined in the New Dock masterplan, add to a very exciting time for the digital sector in Leeds and it is key that we retain this pool of talent in the city.”

Tower Works is funded by Homes and Communities Agency (HCA) with additional funding support from the European Regional Development Fund (ERDF) which has invested £1.9m into the project.

Tower Works has just three offices remaining, ranging between 200 and 1,500 square feet. For more information on the commercial space available at Tower Works, contact Paul Taylor at Creative Space Management on paul@creativespaceman.com or 0870 999 0270.

Pringles has unveiled a new EMEA-wide digital campaign to launch new flavour, Roast Chicken to its line-up, with a flavour enhancement to national flavour favourite, Sour Cream & Onion.

The campaign, titled ‘Fan Versus Flavour’ builds on the Pringles overarching campaign message of ‘bursting with flavour’ and philosophy of ‘unexpected fun’. The campaign is created by London agency glue Isobar.

Designed with its young, adventurous audience in mind, the socially-driven interactive film campaign features a Pringles fan who must take on the might of each new flavour in a series of fun and unexpected head-to-head challenges. The films launch on Facebook and YouTube and are supported by a significant media spend covering highly targeted TV and digital platforms, to encourage fans and mass audiences to participate in the fun.

A teaser film premieres on Friday 1st March to introduce the Fan character and give a taste of the challenges he will face. The first of four films will then launch each subsequent Friday, where the Pringles Facebook community will be first to discover the new flavours. In the spirit of gamification, fans will be invited to guess who will win each challenge – ‘Fan or Flavour’?

The films will be housed on both the Pringles Facebook and YouTube - supported throughout March by an integrated online display, social media and PR campaign.

Pringles Vice President Marketing Snacks, Armando Santacesaria comments: “We saw the potential to create a compelling digital property that would humour and entertain both brand fans and online audiences. Kellogg’s ambition is to delight the world through foods and brands that matter to them, we believe these interactive videos do just that and bring Pringles flavour credentials, fun personality to life through an engaging sociable platform.”

Penny Herriman, Chief Executive Officer glue Isobar, said: “We’re really excited about this major digital campaign for Pringles since being appointed in November as lead digital agency across EMEA. The online films themselves are beautifully crafted while also living up to the Pringles brand value of ‘unexpected fun.”

The Balanescu Quartet, one of the world’s leading contemporary music groups, perform arrangements of songs by electronic music pioneers, Kraftwerk on Fri 15 March, 7.30pm at The Assembly Rooms Bath.

Presented by ICIA, University of Bath and opening the Bath Digital Festival, the Balanescu Quartet will play from the recording Possessed, including famous songs such as The Model and Computer Love as well as music by Michael Nyman and Gavin Bryars.

Formed in 1987, Balanescu Quartet is one of the leading contemporary music groups in the world. Its guiding force
is the Romanian born violinist and composer Alexander Balanescu. Pushing the limits of the string quartet, the ensemble is more a band than a classical group; reflecting Balanescu’s passionate belief in fluidity between music genres.

Balanescu Quartet has writing and performing style unlike any other string quartet and their live performances are full of energy and dynamism. They have collaborated with composers like Michael Nyman and Gavin Bryars, Lounge Lizard John Lurie, Jack de Johnette, Ornette Coleman, David Byrne, the Pet Shop Boys, and developed projects inspired by Romanian traditional music as well as Kraftwerk, appearing in settings from New York’s Knitting Factory, London’s Roundhouse to The Lincoln Centre and Wembley Arena.

The University of Bath supports Bath Digital Festival with the Balanescu Quartet performance, celebrating the thriving digital culture, groups, networks and businesses in the City of Bath.

Tickets are available from ICIA, University of Bath priced £17, £14 Concs. Box Office: 01225 386777 or online www.bath.ac.uk/icia.

The British Institute of Interior Design (BIID) has announced its support of the ‘BACC for the Future Campaign’. This high profile campaign has been launched in response to the new proposed English Baccalaureate (EBacc) qualification, which leaves out the study of creative subjects such as Art, Music, Design and Technology, Dance and Drama.

The BIID supports the campaign’s call to include creative subjects as a sixth pillar within the EBacc, as suggested by Darren Henley in his Review of Cultural Education in England. The Government's consultation on the EBacc has now closed, but whilst a response is being formulated the Institute is aiming to put pressure on the Government not to exclude creative subjects.

“It would be a travesty if the EBacc did not include a sixth pillar for creative education,” says Sue Timney, BIID President. “English interior designers past and present are celebrated globally for their talent and creativity and our members work on design projects all over the world. I speak from personal experience, when I say that many of these successful designer would never have discovered or developed these skills had it not been for the extensive creative education they received at the crucial pre-16 level.”

She adds, “Early study in the arts will have inspired some of our greatest artists, musicians, designers and dancers. By taking it away we are sure to jeopardise the future of our creative talents. The creative industries also employ millions and contribute heavily to the UK’s economy. It is not only individuals that will suffer, but our economy too.”

Alongside the BIID, key creative industry figureheads are supporting the campaign. These include Tate Director, Nicholas Serota, UK Music CEO, Jo Dipple, Film and Theatre Director, Sir Richard Eyre and Arlene Phillips OBE. Even actor Jude Law spoke out about the subject recently, accusing the government of ‘cultural vandalism’ whilst presenting an award at the Turner Prize 2012 ceremony.

For more information or to show your support visit this link where you can sign the petition or download a template to contact your local MP.

Open Eye – the north west’s only dedicated photography gallery - has appointed Lorenzo Fusi as new Artistic Director.

Lorenzo curated the 2010 and 2012 reiterations of the Liverpool Biennial, respectively entitled Touched and The Unexpected Guest. In 2012 he also curated a suite of three retrospective exhibitions for the Galleria Civica di Modena (Italy), bringing together the work of Peter Hujar, Mark Morrisroe and Jack Smith under the collective title Changing Difference: Queer Politics and Shifting Identities.

Prior to his appointment at the Liverpool Biennial, Lorenzo was Chief Curator at sms contemporaea and Palazzo delle Papesse Contemporary Art Centre in Siena (Italy). During this time, he curated numerous solo presentations (Gordon Matta-Clark, Barbara Kruger and Cyprien Gaillard, just to name a few) and group shows such as System Error and .ZA, Young Art From South Africa.

His latest publishing endeavour is a monographic book devoted to the oeuvre of Alfredo Jaar (Exòrma Edizioni, 2012 Rome), focusing on the relations between art and history. Along with his professional commitments, Lorenzo also lectures regularly at Hope University, Tate Liverpool and Liverpool John Moores University Liverpool.

Lorenzo joins Open Eye at a pivotal time, with the organisation having recently celebrated record visitor figures since moving to their new premises 14 months ago.

Lorenzo will lead a team of six members of staff. One of his first tasks will be to appoint a Deputy Director and Programme Co-ordinator. Lorenzo said: “Open Eye’s resilience and rich history represent an important legacy and an incredible source of inspiration for me. Over the last 40 years, the organisation has consolidated its unique role in the local and national cultural arena. I am thrilled to now take the lead towards a new phase of this history, building on the gallery’s already established reputation and tradition.”

Lorenzo replaces outgoing director Patrick Henry who has left to pursue a series of projects including Look 13, Liverpool’s international photography festival.

Oxfam International is unveiling a new communications campaign, Behind The Brands– part of the charity’s GROW campaign.

The global push, going live in 12 countries from this week (Australia, USA, Canada + Quebec, France, UK, China, Hong Kong, Spain, Ireland, Mexico, New Zealand, the Netherlands, Italy, Japan, Brazil, Russia, Philippines) – has been design and produced by UK digital agency Code Computerlove, based in Manchester.

The campaign for the first time ranks the social and environmental policies of the world’s 10 biggest food and beverage companies (that together make $1 billion a day) with a scorecard - naming and shaming firms failing the millions of people in developing countries who supply land, labour, water and commodities needed to grow their products. In addition to raising public awareness about the issues, it is asking consumers to “change the way the food companies that make your favorite brands do business.”

It includes a creative and impactful video (or view it on YouTube), an informative, responsive design website; and on and offline communication tools such as posters and infographics that can be personalized to different audiences and languages.

Stefan Shaw, creative director at Code Computerlove, explained: “An important factor of this campaign is how easy it is for all Oxfam affiliates across the globe, and other organisations or campaigners that want to back the campaign, to use the assets within their campaign communication in so many different ways. The marketing materials are all multi-platform, quick, simple and easy to digest, very sharable across all platforms and channels, can be personalised and easily embedded into websites and other digital channels.”

The campaign relies heavily on social communication techniques to grab attention and reach core audiences who are being encouraged to urge the big food companies to do what is right.

Jeremy Hobbs, Executive Director for Oxfam International, said: “By contacting companies on Twitter and Facebook, or by signing a petition to their CEO, consumers can do their part to help bring lasting change in our ‘broken’ food system by showing companies expect them to operate responsibly.”

He added, “No brand is too big to listen to its customers.”

At least half of the countries will also be communicating direct to supporters by email. Oxfam America will also be doing exposure events outside locations relevant to six of the companies (those that are US based).

Stefan Shaw added: “We adopted a ‘critical friend’ tone of voice with the campaign to encourage people to urge the brands themselves to change. It’s not saying ‘don’t buy these products’, it’s about exploiting the power of social media to make brands listen to its core audiences. The initial focus is on women’s rights and cocoa production.

“A core objective of the campaign was to make Oxfam’s findings accessible and interesting to the consumer, which we’ve achieved through the use of video, online and offline creative.”

Oxfam International’s first public action targets Nestle, Mondelez and Mars for their failure to address inequality faced by women who grow cocoa for their chocolate producers.

Code Computerlove was awarded the work following a competitive three-way pitch and comes on the back of work on Oxfam’s global rebrand and an ongoing large-scale digital partnership with Oxfam GB. It has been working with Oxfam International’s teams in the Netherlands and Oxford, UK, to develop the GROW campaign.

The video was produced in conjunction with Chief productions and directed by Sing J.Lee.

Ashley Olsen, Chloe Moretz and Emma Roberts were among the guests last night in Paris as H&M presented its first ever catwalk show during Fashion Week.

H&M's Autumn Collection 2013 was shown to an audience in a specially created space within the grounds of the Musée Rodin and also broadcast live at hm.com. The catwalk show, which combined tailored shapes with delicate dresses to create a tomboy spirit, gave the audience the chance to see H&M’s fashion in line with the international fashion schedule. The collection will be available in around 200 stores worldwide, as well as online, from September 5, 2013.

Ann-Sofie Johansson, H&M's Head of Design, said: "I loved seeing our Autumn Collection on the catwalk at Paris Fashion Week. It brought to life the spirit of the clothes, and how you can mix together different styles to create your own personal look. Key pieces like the wool overcoat, the tails and the sequin dresses are going to give you real attitude this autumn."

Margareta van den Bosch, H&M's Creative Advisor, said: "It is such an exciting step for H&M to show key pieces for autumn in Paris. The event was magical, staged in a chic environment full of atmosphere. It was great to see fashion that's accessible to everyone presented in one of the most important fashion capitals in the world."

Created by H&M's design team, the Autumn Collection is a playful mix of styles that combines dramatic silhouettes with more decorative pieces. Alongside cropped tails and a masculine overcoat are other versatile outerwear pieces, such as a boho jacket, a double-breasted leather jacket or a wide-cut ceremonial jacket. Delicacy and a sense of faded grandeur is found in pieces such as an open-backed sequin dress or an embellished and fringed shoulder piece, while knitwear is key, especially with an intricate cable knit sweater.

H&M's first ever catwalk show at Paris Fashion Week was styled by George Cortina, and allowed H&M to present its major collection for the season in a whole new light on models such as Cara Delevingne, Isabeli Fontana and Arizona Muse. The mood of the collection was reflected in the specially constructed venue in the garden of Musée Rodin, decorated like a dream apartment full of the party elegance of '70s Paris. After the catwalk show, guests celebrated with performances by the French artist Owlle, as well as 2 Many DJ's.

Samantha Mabley is a London based Greetings Card Designer by day and an avid Freelancer by night. She enjoys anything vintage and traditional which often shines through in her work and her style and she often gains her inspiration from cake making and sewing buttons onto pretty much everything.

She has worked on a variety of different projects for commercial use, ranging from designing party products, beer labels, T-shirt designs and greetings cards ahoy!

Check out her work at www.samanthamabley.co.uk.

Ever wondered what it would feel like to make art history? Well now’s your chance to find out! Today Adobe is announcing an exciting new collective art project with Red Bull that will give creative talent from across the globe – including everyone from designers and artists, to photographers and publicists – the chance to take part in creating the biggest and most original piece of artwork the world has ever seen. The only ask is that contributors share a common interest - to create something and share it with the world!

Together with Red Bull, Adobe is inviting budding artists from 85 countries to take part in Red Bull Collective Art, in partnership with Adobe, which brings ‘Cadavre Exquís’ into the digital age by layering multiple pieces of art created by different people to make one collective piece. Each contributor has one hour to put their artistic stamp on the final piece of artwork, which will be exhibited in art galleries across the world from May.

To get the creative process started, Red Bull and Adobe have invited dozens of artists from around the world, who have created the first images for the piece of collective art. Among them are some real superstars, including creatives Seveso Portocuso, designer and illustrator Brian Yap, adventure illustrator Michael Startzman, art director Ryan Boyle and Adobe’s very own Russell Preston Brown. You can see each of their contributions, as well as those from other participating artists, here.

To take part, anyone interested in contributing can register online from today and will be asked to choose a one-hour timeslot to make their contribution between 11th and 24th March. Anyone who registers can also get a free trial of Adobe Creative Cloud, so they can create their piece of art using the very best industry-standard digital tools and give it a professional edge.

They then simply download the template and use any style from photo imagery, to painting, to graphic art, to work on the image. Once complete, this is then uploaded and added to the entire artwork, with exhibitions of the final collective artwork taking place in cities across the globe from 13th May.

So what are you waiting for? Become part of art history today by registering here. You can also follow the social journey using #CreateNow and #RedBullCollectiveArt.

A talented student from Birmingham City University is set to see his design turn into reality after winning a competition by leading outdoor furniture company Hartman UK.

The Telford based company set final year BA Design Studies (Product and Interior Products Design) students a brief to design a new collection of outdoor furniture for 2015. The judges were so impressed with the high calibre of entries they have announced that the winning design - by Jonathon Davis - will now go into commercial production. The project is now in its second year following its success in 2012 which resulted in two students designs going into production.

Jonathon’s Bond-esque style, hyper ergonomic resin weave ‘Versaille’ chair and table set was described by Hartman judges as ‘contemporary, aesthetically pleasing, futuristic, and colourful’.

Jonathon will win £1,000 and runner up student Alexander Stefan Andrejczuk will also see his design, named ‘Oscillare’, considered for production for Hartman’s 2015 collection and receive a £500 prize.

Textile students are now in the process of creating new innovative designs for the products created by the product design students following their briefing from Gina Hinde and Phil Daniels from Hartman UK. There will also be an award to the textiles students for the best design and runner up awards.

Paul Facey, Hartman UK’s Sales Director, said: “All the designs were exceptional and our job was very difficult. Each piece of work was professionally presented and totally blew us away. The winner and the runner up stood out particularly in terms of design, style, shape, usability and the wow factor.”

“This competition was all about finding a design that could feasibly be brought to market, and we were stunned that we found so many designs that we could do that with. We can’t wait to see the amazing creations we’ve seen on paper become reality. We have thoroughly enjoyed working with Birmingham City University on this exciting project, and look forward to seeing the end results as the designs go forward for manufacture. The students submitted a wide variety of high quality designs which reflect the amount of work they put in and their professional attitude.”

Charmaine Stint, Corporate Relations Manager, added: “Birmingham City University is an innovative and forward-thinking university with a focus on developing high quality graduate talent. Successful collaborative projects with industry are a vital part of preparing our students with the skills they need after leaving the university.”

The students were asked to consider commerciality and trends as well as material and production restraints such as shipping container sizes and durability.

The winning designs will be showcased as part of the Hartman 2015 collection at the outdoor living exhibition Solex in July 2014.

The Design Studies team have once again enjoyed the opportunity of working with Hartman and look forward to the opportunity of working with the company again in the future.

Image Caption: Hartman's Gina Hinde alongside this year's winner, Jonathon Davis.

RKCR/Y&R, the WPP owned advertising agency, has created a new £9 million TV advertising campaign for Holland and Barrett to communicate the depth of its staff expertise, product quality and breadth.

The TV advertising campaign, which airs with a 30 second launch advert on Thursday 28 February 2013 and runs for an initial three weeks, introduces the retailer’s new creative positioning and strap line ‘the good life’. It features the recognisable voice of actor Sir David Jason and distinctive illustrations by Yulia Drobva.

RKCR/Y&R developed the campaign and built upon a brand mission ‘in pursuit of health and happiness’. The retailer’s aim is to use this creative positioning to inspire and empower people to live happy and healthy lives.

Taking place in idyllic cartoon woodland, the initial launch creative sees birds dancing, rabbits playing leapfrog and a wise owl in a tree. Sir David Jason’s voiceover narrative communicates the ‘good life’ message saying: “At Holland & Barrett we scour the earth for the finest health foods and natural remedies. Our staff are qualified in nutrition and supplements. And thankfully all our toiletries are paraben free. It’s what we call the good life.”

The advert also communicates the health food retailer’s buy one get half price promotion. There will also be a 10 second version running throughout February and March.

The TV ad will be supported by print, digital work, in-store POS and an extensive PR campaign.

Chief marketing officer at NBTY Europe Lysa Hardy comments: “As the first high-street retailer to give staff an A-Level standard qualification in health and nutrition, we’re confident that our staff give shoppers the best possible health, beauty and nutritional advice whenever they need it. This new creative platform will help us tell many of these stories behind the brand, and the campaign RKCR/Y&R has developed will help us communicate with customers about the many ways we can help them live happier and healthier lives."

Rupert Williams, managing director of RKCR/Y&R said: “Holland & Barrett is one of the country’s most recognisable High Street brands and this work stays true to that familiarity, whilst making them distinctive and emphasising their advantage, in an increasingly crowded category.”

Holland & Barrett has 760 stores across the UK. It is operated by NBTY Europe who also own sports nutrition retailer GNC, plus health food brands De Tuinen and Nature’s Way.

High heels can be challenging even on the most level of surfaces, but Kingston University research fellow Marloes ten Bhömer has questioned the very tradition of shoe making by testing them on some unlikely surfaces for her latest research.

Jelly, coal, cake and foam were just some of the materials on trial, with the results captured in slow motion and presented as part of her new exhibition at Kingston University’s Stanley Picker Gallery in south west London.

“I started by writing my own definition of what a shoe was and then pulling it apart. Shoe making is steeped in tradition and I wanted to start again and use my own research to inform how a foot really moves in a high heel and the support it needs for this sometimes painful position,” Ms ten Bhömer explained.

Using a slow motion Phantom Camera, Ms ten Bhömer captured her own progress walking across surfaces, which even included baked beans and a cream cake, in a high-heeled shoe at some 500 frames per second. The result is now playing across 10ft of wall at the Stanley Picker Gallery. “As the heel strikes the surface, you see the shoe’s structure strain and reverberate in great detail, particularly with the harder surfaces like coal,” the Dutch-born designer said. “People seem mesmerised by the footage I have captured. The jelly clip is particularly effective as the detail of the ripples across the gelatine is astounding. I made sure the material was really dense – the heel doesn’t even strike the floor.”

A product designer by training, Ms ten Bhömer also worked with Kingston University’s sports scientists to capture and analyse the movement of her own foot in pieces she designed to test new areas of support.

Visitors to Kingston University’s Stanley Picker Gallery will be able to explore Ms ten Bhömer’s research for themselves until April 6. Her exhibition features prototype nylon shoe designs alongside silk screen prints developed from computer images.

Film clips of women facing perilous situations, such as scrambling up a cliff, are also on display as part of the exhibition.

“I am particularly intrigued by the way women are portrayed in films and the important role their footwear and the surface on which they walk can play in conveying their characters,” Ms ten Bhömer added. “It may be their heel breaks, or they slip, wade, or have to crawl across difficult terrain. The shoe and its interaction with different materials can transform a character’s identity.”

Director of the Stanley Picker Gallery David Falkner said he had been intrigued by the way Ms ten Bhömer had combined technology, science, design, fashion and art in her work. “Marloes ten Bhömer’s work is not necessarily associated with the production of garments. She is thinking beyond shoe design and using her creativity to ask the most basic questions of design – how and why it exists, and how could it be different,” he said. “This intensive level of research really opens up the subject. Her approach to design from an engineering perspective is innovative and her use of such a wide variety of mediums, from digital media to silk screen printing, gives gallery visitors a real insight into her work.”

Trained as a product designer at ArtEZ Institute of Arts in the Netherlands and the Royal College of Art in London, Ms ten Bhömer has been involved with Kingston University’s Stanley Picker Gallery for the past 18 months as one of its Stanley Picker Fellows. She has also just been appointed as a research fellow in the University’s Faculty of Art, Design and Architecture and is eagerly anticipating working with art and design students after Easter.